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Behind the bitter rivalry between Apple and Google—and how it’s reshaping the way we think about technology The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iP Behind the bitter rivalry between Apple and Google—and how it’s reshaping the way we think about technology The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players.
In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple’s now-lionized CEO, and Eric Schmidt, Google’s executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other’s employees. They bid up the price of each other’s acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It’s about who will control the content on those devices and where that content will come from—about the future of media in Silicon Valley, New York, and Hollywood. The first half the book is an interesting recounting of the development of iOS, the iPhone, the iPad, and Android, and the people surrounding it.
The second half is wordcount filler that doesn't say anything you haven't ready 10 times already in the tech press. (Tablets and smartphones are changing the world! Cable companies are doomed! Content is king!) The excerpt published in the NYT--about the development and launch of the iPhone--was one of the more compelling parts of the book.
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The descript The first half the book is an interesting recounting of the development of iOS, the iPhone, the iPad, and Android, and the people surrounding it. The second half is wordcount filler that doesn't say anything you haven't ready 10 times already in the tech press. (Tablets and smartphones are changing the world!
Cable companies are doomed! Content is king!) The excerpt published in the NYT--about the development and launch of the iPhone--was one of the more compelling parts of the book.
The description of Android development was just about on par, but by the time Vogelstein gets to iPad development it's more about placing the device in historical context than the actual issues around its development/rollout. From there the lens widens, zooming out from the specifics of strategy, people, and events, to a more macro discussion of the impacts of the devices. It muddies the tone of the book and dilutes the message a bit. Maybe if there was a bit more detail to some of the impact of the devices other than 'it was difficult to negotiate with media companies' then it would be more compelling. But going from a detailed description of the first demo to Steve Jobs of a prototype of a touch-based Apple device all the way to talking about Netflix, Spotify, and Flipboard all in the span of a few pages undersells how difficult all this change was.